6 Ways to Boost your Facebook Engagement Rates!
Today, there are lots of tested and proven best practices for obtaining a lot of engagement on your business Facebook page. Savvy social media marketers appreciate the role played by getting the audience to engage with Facebook posts. Devoid of any tangible engagement, Facebook selling amounts to nothing more than simple advertising. However harsh that may sound, it is the fact. If nobody is clicking or interacting with any of your Facebook posts, all you are posting on your Facebook page are display ads?
You need those engagement prompts to have people coming back to your site. It is, first, vital that the readers trust you and generally like you. Eventually, they will be coming to your shop from all corners again and again. To understand how to achieve higher Facebook (or any social media) engagement, it is important to appreciate the kinds of actions that must happen more often, or which need to be reinforced.
The question is: what can you do to beat the standard Facebook engagement rates?
Keep Headlines Short
The best length for a Facebook headline should be between 25 and 50 characters. If you want to be even more precise, according to this article, the sweet spot for Facebook headline length is 40 characters. Within these 40 characters, it is important to have an element that hooks potential readers. Consider adding a tangible benefit into your headline. Take the following two headlines as an example; How to make a good Facebook headline vs. 6 ways to boost your Facebook engagement rates! While both headlines technically fall under the recommended length, the second lands at that sweet spot of 40 characters. In addition, the second headline hooks the reader by referring to their specific engagement rates. The combination of these increases the odds of people clicking through the headline.
Consider the Time you’re Posting
The engagement you get with your article can be greatly affected by the time you posted it. An article posted at 3 a.m. is far less likely to be seen than one posted sometime during the evening. At the same time, different times are better for different days of the week. According to kissmetrics, The two best times to post on Facebook are; noon and slightly after 7 p.m. Think about why these times have better engagement than others. In this scenario, one can assume that noon is when people are taking their lunch breaks. They might check Facebook on their phone during their break. After 7 p.m., people may have just gotten home from work and settled in. Use this to your advantage, to increase the reach of your content.
Have Interesting Content
This one may seem obvious, but in practice it’s more difficult than people imagine. The content you’re sharing on Facebook must have value to people. The internet is vast and filled with more knowledge than any single person can consume. No matter the topic, there’s probably tonnes of content on it. Because of this, the content you create must be interesting, and have some value that other content doesn’t. Every aspect of your content should be interesting. From the headlines, to the words you use, to the images.
Use the Best Images Possible
Wherever possible, steer clear of stock photos. Rather, make efforts to design or get your own photos that are to be used specifically for your Facebook page. If you’re content is a guide for installing something on your computer, capture your own screenshots. Having a consistent theme and colour scheme improves the overall appearance of your page. In some scenarios you won’t be able to get your own photos. Let’s say you’re writing an article on an active volcano, it’ll be difficult to go and get a picture of one. In this case, you might need to resort to stock images. It is important to get a stock image that not only looks good but gets across the point you’re trying to make in the article. Images should always look good, but more importantly, they should be relevant.
Post Content that’s Relevant
Look at your user base and consider why they follow you in the first place. If you run a sports page, people probably won’t be looking to your for gardening advice. It’s important to understand why people follow you and your brand in the first place. In some cases, it isn’t a bad idea to step outside your comfort zone for content, but you must understand that it will reflect in your engagement.
Use Current Events to your Advantage
Using current events is a fantastic way to boost your engagement. Think about ways to relate your content to something that’s currently popular. New movie that everybody’s talking about? Create an article about the movie that still is relevant to your typical content. You aren’t just limited to movies, there is an unlimited number of current events you can select from. Facebook is first and foremost used for entertainment. Don’t be afraid to get a little creative. You’ll notice the benefit right away!